Get it wrong, and you’ll be asked to leave the Apple Store.

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Phil Schiller – Tom Killam
Tim Cook – Will Hines
Jony Ive – Sam Reich
Director – Adam Conover
Producer – Jillian Jesk
Cinematography – Drew Valenti
Editor – James Fitzpatrick
President of Original Content – Sam Reich
Vice President of Production / Executive Producer – Spencer Griffin
Director of Production – Sam Sparks
Director of Post Production – Michael Schaubach
Production Manager – Stephen Predisik
Sam Kirkpatrick
Casting Director – Chrissy Fiorilli-Ellington
Hair and Makeup – April Fiske
Sound Mixer – Shannon Deane for BoTown Sound
Gaffer – Seva Shybkou
Post Production Supervisor – Evan Watkins
Post Production Coordinator – Andrew Mallonee
Head Assistant Editor – Phil Fox
Production Legal – Karen Segall
Production Accountant – Christine Rodriguez
Assistant Production Accountant – Shay Parsons
Intern – Aarin Abel
Set PA – Andrew Dunsmore
Second Assistant Production Accountant – Rebecca Call